Customer research, without the researcher.
Ask a simple question. ButtonUp helps you talk to real customers and turns what they say into clear changes you can make this week. No research background needed.
- It asks the right questions for you
- Recruit and interview real customers
- Plain-English findings you can act on
Understand your customers, without being a researcher.
ButtonUp is the simplest way to find out what your customers really think. You ask a question; it helps you talk to real customers and turns what they say into clear, trustworthy answers you can act on.
Ask a question
Something you wish you knew, in plain words. Like: “why do people leave without buying?”
Talk to your customers
ButtonUp helps you invite real customers and run the conversations — it handles the busywork.
Know what to do
It turns those conversations into clear answers and next steps, each backed by a real quote.
What it's for
Understanding your customers — what they want, where they get stuck, and how they really feel about your product or service.
What it solves
Proper research is usually slow, expensive and needs a specialist, so most teams just guess. ButtonUp makes it something anyone can do in days, not weeks.
Why use it
It guides you the whole way and backs every finding with a real customer quote, so the answers are easy to trust and easy to act on.
A CUSTOMER CONVERSATION, TURNED INTO A CLEAR PICTURE — IN SECONDS
“I found a table no problem and the coffee was great. But when I went to pay, the card reader wouldn’t connect, so I gave up and left.”
Interview · a weekday-morning regular
From a one-line idea to a boardroom-ready report.
One guided flow — ButtonUp carries the work between every stage. Here it is following a coffee-shop owner who wants their regulars back.
Plan
Describe your question; AI writes the full research plan.
Guide
Turn it into an interview script, survey or focus-group guide.
Recruit
Invite participants with consent and self-serve scheduling built in.
Interview
Talk to them over video; bring back the transcript.
Map
autoA journey map builds itself — stages, emotion, evidence-linked.
Report
Personas and a tailored report, every claim backed by a quote.
A complete research plan, from a sentence.
Describe what you want to learn. ButtonUp drafts the problem, objectives, methodology, sample, timeline, screener and more — streamed live, fully editable, versioned. It proposes, you decide; it never invents specifics you didn't give it.
- 13 structured sections, generated in seconds
- Per-section edit, regenerate and version history
- Turn it into interview guides, surveys and screeners
Disabled Pay button with no explanation causes drop-off.
● Evidence linked to the quote above — click-through highlights the exact moment in the transcript.
See exactly how each customer felt.
Upload a recorded conversation and ButtonUp draws a journey map — a simple picture of the experience step by step, with the highs and lows. Click any point and you see the exact thing the customer said, so you can trust every finding.
- Evidence links on every claim, persona and report
- Emotion curve and severity, generated automatically
- Export to SVG, PDF and PPTX — crisp at any size
Bring your own participants
No paid panel, no markup. Recruit, consent and schedule the people you actually want to talk to.
The full lifecycle
Planning, recruitment and scheduling — not just a repository. The parts other tools leave to you.
Audience-tailored reports
One study, many readers. Generate reports pitched to execs, designers or stakeholders in a click.
Whether it's your shop or your stakeholders.
The same product, the same evidence-linked rigour — pick the way in that fits you.
You don't need to be a researcher.
- Guided from idea to insight — it asks the right questions
- Best-practice method, screener and guide, done for you
- Plain-English findings you can act on this week
A week of research work in an afternoon.
- Faster, consistent studies with evidence on every claim
- Audience-tailored and white-label reports for stakeholders
- Unlimited free viewer seats — the whole team sees the insight
Privacy isn't a setting. It's the foundation.
UK / EU data residency
Hosted in the EU. Your data and your participants' data never leave the region.
Encrypted PII
Participant names, emails and phones are encrypted at rest, field by field.
Consent & erasure built in
Versioned consent, subject-access export and one-click right-to-erasure.
PII-minimised AI
Identifiers are pseudonymised before anything reaches the AI model.
Priced per workspace. Never per seat.
Viewer and stakeholder seats are always free and unlimited. Plans gate on active studies, AI credits and storage — not on people.
Free
- 1 active study
- 15 AI credits / month
- Unlimited free viewer seats
- Bring your own participants
Pro
- 10 active studies
- 300 AI credits / month
- 5 GB storage
- Scheduling, journey maps, reports
Studio
- Unlimited active studies
- 3,000 AI credits / month
- 50 GB storage
- White-label client portals
Questions, answered.
Do I need to bring my own participants?+
Yes — and that's a feature. ButtonUp has no paid panel and no markup. You recruit, consent and schedule the exact people you want, with outreach and reminders built in.
Where is my data stored?+
In the UK/EU. Hosting, database and file storage are all pinned to the EU region, participant PII is encrypted at rest, and identifiers are pseudonymised before any AI call.
Is there a free tier?+
Yes. The Free plan includes an active study and a generous monthly allowance of AI credits, with unlimited free viewer and stakeholder seats — you never pay per editor seat.
Can I trust the AI's output?+
Every AI claim — insights, journey-map cells, persona attributes, report statements — links back to the exact transcript quote it came from. The AI also never invents specifics you didn't provide.
Get your research buttoned up.
Start free, bring your own participants, and turn your next round of interviews into something your whole team can act on.
Create your free account